C5 THE BEAUTY HIVE

Sydney developed and managed the brand image, voice, and strategy for C5 The Beauty Hive, a small beauty business based in Lexington, KY. She developed and executed all marketing and communication efforts including: email campaigns, photography, copywriting, social media, web design and navigation, packaging, and videography. As a result of her efforts the social media exposure and engagement increased by 80%, while sales increased by 100%. She was able to grow the Instagram account from zero to 500 followers within a three month period. Her email campaigns continuously resulted in 30%+ open rate and an average of 7-10% click rate.