ACADEMIES OF LOUISVILLE

During her time as the Marketing Coordinator at Jefferson County Public Schools, Sydney developed a strategic social media campaign to increase awareness and visibility of the Academies of Louisville – a program that aligns education and workforce development needs to better prepare high school students for postsecondary education and career success. Due to school closures and the COVID-19 pandemic crises, Sydney had to shift her digital strategies mid-campaign to better serve the Academies of Louisville audience members. Using zero ad dollars, Sydney published over 300+ posts which increased Instagram engagement by 35%  and Twitter engagement by 48%.

 

Three years later, the office still uses Sydney's "Did You Know" series to share information about the program across social media platforms.