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WEB CONTENT ADMINISTRATOR

Atria Senior Living  | September 2023

  •  Receive, manage and prioritize web requests from various stakeholders, delegating work among content managers

  •  Understand tech stack and provide solutions that meet stakeholder expectations while improving efficiency and desired results

  • Work alongside product owner, collaborate with software developers and creative teams to enhance online user experiences and boost lead generation

  • Manage and optimize web content across four brands and 300+ community pages, leading to increased user engagement

  • Support the successful CMS migration of 1,000+ webpages to a new environment, ensuring compliance with WCAG standards

PARTNER & FOUNDING MEMBER

Generations Cleaning Services, LLC | March 2021

  •  Launched family cleaning business during global pandemic, earned over $50,000 in our first year of operations 

  • Developed and maintained a strong brand presence through strategic content management and social media outreach

  • Managed financial operations, including taxes, payroll, and inventory, ensuring business sustainability

MARKETING COMMUNICATION SPECIALIST

Evidence In Motion | June 2023 - September 2023

  • Managed social media and email marketing from strategy to execution

  • Drafted, published and analyzed email and social media content

  • Increased brand awareness and generated sales through email and social media content

DIRECTOR OF STRATEGY

The Bird's Nest, University of Louisville | August 2022 - May 2023

  • Spearheaded the agency's strategic planning and launch, implementing campaigns that met and exceeded client goals

  • Published an employee handbook and oversaw business operations, contributing to the seamless execution of agency activities

  • Identified marketing strategies and orchestrate plans with the strategy team

  • Designed and published agency website 

GRADUATE TEACHING ASSISTANT

University of Louisville | August 2021 - May 2023

  • Developed social media strategy for department social media accounts

  • Increased Twitter impressions by 45% overall, started a TikTok account, and increased Instagram & Facebook reach by 15.3% using zero paid ads

  • Provided assistance to undergraduate students in various courses across the department

OWNER & OPERATOR

White Bounce House Lou | May 2022 - Sept 2022

  •  Established branding strategy and managed all content, including web design and digital advertising

  •  Successfully managed leads, scheduling, and client relationships, driving business growth during operational months

  • Sold business in Sept 2022

MARKETING ASSISTANT

Jefferson County Public Schools | February 2020 - July 2021

  • Developed and executed social media strategy for the Academies of Louisville across several platforms

  • Coordinated virtual Backpack Buddies Program, increased student online participation and literary skills during pandemic closure

  • Designed and publish social media graphics 

  • Increased social media following and clicks by 200% across Facebook and Instagram

CO-OWNER & OPERATOR

C5 The Beauty Hive | May 2018 - January 2020

  • Oversaw business finances and developed marketing materials that increased brand visibility and client bookings

  • Managed web design, social media content, and daily operations, contributing to the business’s growth and success

  • Earned over 1000+ followers organically in the span of 3 months, along with $5,000 in sales using zero paid ads

PHILANTHROPY ASSISTANT

University of Kentucky College of Arts & Sciences | Jan 2018 - Feb 2020

  • Provided staff support to the UK College of Arts & Sciences Development Office. Managing the college’s annual events: Hall of Fame induction ceremony, Dean’s Circle meeting, Scholarship Luncheon, and the Faculty and Staff Giving Campaign

  • Developed and coordinated communication for the first annual 24-hour online giving campaign, raised $45,000

  • Assisted with daily administrative tasks related to alumni and donor engagement, managed the internship program, and published communication materials

PROMOTIONS ASSISTANT

Cumulus Media | Sept 2016 - Jan 2018

  • Promoted one of four radio stations as well as the clients business during events

  • Created and published social media content for the radio stations

  • Oversaw setup and break down of each promotional event

  • Assisted with written proposals including concert events, celebrity collaborations, and sponsorship opportunities

PR INTERN

University of Kentucky, Office of Marketing and Public Relations | Jan 2017 - May 2017

  • Published written articles in AP style covering events and happenings within the university's medical centers which includes current and past research, award announcements and the general health environment.

  • Ran media reports using Vocus

  • Transcribed video interviews

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MASTER OF ARTS, COMMUNICATION

University of Louisville

Summa Cum Laude

BACHELOR OF ARTS, INTEGRATED STRATEGIC COMMUNICATION

University of Kentucky 

Magna Cum Laude

  • LinkedIn
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