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WEB CONTENT ADMINISTRATOR

Atria Senior Living  | September 2023

  • Manage and optimize web content across four brands and 300+ community pages practicing SEO standards

  • Understand tech stack and provide solutions that meet stakeholder expectations

  • Collaborate with software developers and creative teams to improve the online user experience and increase lead generation

  • Work alongside product owners to efficiently accomplish sprints coordinated by the scrum master utilizing the Agile method

  • Maintain and uphold WCAG standards across thousands of web pages

  • Lead CMS migration to new environment for 1,000+ webpages

MARKETING COMMUNICATION SPECIALIST

Evidence In Motion | June 2023 - September 2023

  • Managed social media and email marketing from strategy to execution

  • Drafted, published and analyzed email and social media content

  • Increased brand awareness and generated sales through email and social media content

DIRECTOR OF STRATEGY

The Bird's Nest, University of Louisville | August 2022 - May 2023

  • Oversaw strategic planning and agency launch strategy

  • Developed and executed seamless strategic campaigns according to client goals

  • Identified marketing strategies and orchestrate plans with the strategy team

  • Implemented business operations, published employee handbook, oversaw personnel

GRADUATE TEACHING ASSISTANT

University of Louisville | August 2021

  • Developed social media strategy for department social media accounts

  • Increased Twitter impressions by 45% overall, started a TikTok account, and increased Instagram & Facebook reach by 15.3% using zero paid ads.

  • Provided assistance to undergraduate students in various courses across the department

OWNER & OPERATOR

White Bounce House Lou | May 2022

  • Developed branding strategy

  • Created and managed all content including web design, referral partner pages, social media posts, and digital advertising

  • Managed leads and scheduling

PARTNER & FOUNDING MEMBER

Generations Cleaning Services, LLC | March 2021

  • Developed branding strategy and maintain brand visibility

  • Create and manage all content including web design, social media posts, and digital advertising

  • Manage taxes, payroll, and supplies inventory

MARKETING ASSISTANT

Jefferson County Public Schools | February 2020 - July 2021

  • Developed and executed social media strategy for the Academies of Louisville across several platforms

  • Coordinated virtual Backpack Buddies Program, increased student online participation and literary skills during pandemic closure

  • Designed and publish social media graphics 

  • Increased social media following and clicks by 200% across Facebook and Instagram

CO-OWNER & OPERATOR

C5 The Beauty Hive | May 2018 - January 2020

  • Managed business finances and accounting

  • Developed and published communication and marketing materials

  • Managed web design, navigation and user experience

  • Produced video and photo content

  • Increased social media following from 0 to 500+ over the course of 2 months using strategic social media messaging

  • Assisted with daily business operations and human resources

PHILANTHROPY ASSISTANT

University of Kentucky College of Arts & Sciences | Jan 2018 - Feb 2020

  • Managed the college’s events: Hall of Fame induction ceremony, Dean’s Circle meeting, Scholarship Luncheon, and Faculty and Staff Giving Campaign

  • Developed and coordinated communication for the first annual 24-hour online giving campaign, raised $45,000

  • Assisted with daily administrative tasks related to alumni and donor engagement

  • Managed the internship program

  • Pulled and managed qualitative and quantitative prospect reports

  • Provided fundraising support to 19 departments

  • Assisted with developing and publishing communication materials including department magazines, digital newsletters, email campaigns, social media posts, and website copywrite. 

PROMOTIONS ASSISTANT

Cumulus Media | Sept 2016 - Jan 2018

  • Promoted one of four radio stations as well as the clients business during events

  • Created and published social media content for the radio stations

  • Oversaw setup and break down of each promotional event

  • Assisted with written proposals including concert events, celebrity collaborations, and sponsorship opportunities

PR INTERN

University of Kentucky, Office of Marketing and Public Relations | Jan 2017 - May 2017

  • Published written articles in AP style covering events and happenings within the university's medical centers which includes current and past research, award announcements and the general health environment.

  • Ran media reports using Vocus

  • Transcribed video interviews

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MASTER OF ARTS, COMMUNICATION

University of Louisville 2023

BACHELOR OF ARTS, INTEGRATED STRATEGIC COMMUNICATION

University of Kentucky 2017

Magna Cum Laude

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