SLANE IRISH WHISKEY

Sydney and two undergraduate students developed an influencer marketing campaign for Brown-Forman's emerging brand, Slane Irish Whiskey. She provided the team with overall guidance. Based on her analysis and interpretation of the data gathered by the team, she set the campaign objectives, strategies, and tactics. She also identified the campaign's target audience and developed audience personas. Finally, Sydney conducted the social media analysis, created the campaign budget, and determined how best to measure the success of the campaign.